Style Inspiration

Draft 3

The Project

For this project I was asked to re-design and revamp a logo. Geek window cleaning is an established window cleaning service that is known for their great work and friendlyness. Since it’s been around since 2007 ,the look of the brand has been very important in getting them the clientele they have today.

The client expressed that even though he loves his brand, he feels like its become outdated and feels that as he has been breaking into the luxury home market, he wants a look that will help reach new clients, while sating true to the original intention .

Original Logo & Branding

The client came into the project with a clear sense of the design styles that appealed to him. He was drawn to a clean, preppy look that felt timeless, while also enjoying more illustrative, cartoonish styles that felt fun and playful. He emphasized that the brand reflects him: fun, goofy, and not overly serious. I to think of how I could explore ways to combine that sense of playfulness with a modern aesthetic.